Tura Turi is a founder-led Indian family lifestyle brand making soft, breathable, joyful clothing for newborns, kids, women and men. We are known for our 100% cotton and cotton malmal pieces, original hand-drawn prints, family vacation twinning outfits, festivewear, kidswear, newborn essentials and our much-loved No-Bra Nightsuits for women.

Every Tura Turi piece is designed to feel good on Indian skin, in Indian weather, and in real Indian homes. Think soft cottons, easy silhouettes, happy prints, thoughtful details, and clothes that let you move, lounge, celebrate, travel, feed, sleep and live comfortably.

We are not a mass-produced basics brand. Our prints are original, our fabrics are chosen for comfort, and our silhouettes are designed from lived experience as women, mothers and founders.

Our focus is simple: breathable natural fabrics, comfort-first design, joyful Indian storytelling, and clothes that work beautifully for families — from newborn swaddles to kids’ kurtas, women’s kaftans, men’s shirts and matching vacation outfits.

Yes. Tura Turi is an Indian brand and our products are 100% made in India.

Tura Turi makes clothing and essentials for the whole family, including:

• Newborn swaddles, jhablas, onesies, blankets, bibs and gift sets
• Girls’ dresses, kaftans, night suits, festive kurtas, lehengas and pre-stitched sarees
• Boys’ shirts, kurtas, night suits, jackets and bottoms
• Women’s no-bra nightsuits, kaftans, dresses, co-ord sets, kurtas, shrugs and feeding-friendly styles
• Men’s shirts, kurtas, shorts and nightwear
• Family vacation twinning and festive twinning outfits

Most Tura Turi products are made in 100% cotton, cotton malmal, cotton muslin or other breathable natural fabrics like bemberg silk and modal.

For festive styles, some products may use viscose silk, cotton silk or other special fabrics depending on the design. Please check the individual product description for exact fabric details.

Yes. Our cotton and malmal collections are designed especially for Indian weather. They are breathable, soft and lightweight, making them ideal for hot, humid days, summer vacations, everyday lounging and sleepwear.

Our cotton and muslin fabrics are soft, breathable and gentle, making them a good choice for babies, children and adults who prefer natural fabrics. For newborns and babies, our muslin swaddles, jhablas and blankets are designed to feel soft against delicate skin.

Our fabrics are pre-shrunk and should not shrink further with regular washing. However, pure cotton and malmal can sometimes crumple or tighten up after a wash, which may make the garment appear smaller. A gentle iron will usually bring it back to its original shape and size.

Since pure cotton is not stretchable like synthetic fabrics, we always recommend sizing up if you are between sizes or prefer a more relaxed fit.

Natural cottons and darker hand-printed or dyed fabrics may release some excess colour in the first few washes. This is normal for many pure cotton garments.

To help fix any loose colours, we recommend dry cleaning the garment for the first wash. After that, please wash dark and bright colours separately in cold water, especially for the next 2–3 washes.

Over time, cotton and malmal may soften and develop a slightly lived-in look, which is part of the charm of natural fabrics.

The Tura Turi No-Bra or Braless Nightsuit is our comfort-first women’s cotton nightwear designed so you can skip the bra at home while still feeling covered, supported and confident.

It is made in soft cotton or cotton malmal and includes extra fabric layering at the chest for coverage. It is ideal for sleeping, lounging, working from home, answering the doorbell, travelling, or simply existing comfortably at home.

No. There are no cups, foam pads or synthetic inserts. The design uses layered soft cotton fabric at the chest to provide coverage while keeping the garment breathable and comfortable.

Many of our button-down No-Bra Nightsuits and nightshirts are feeding-friendly. Please check the product description to confirm the exact opening and style.

It is for anyone who wants soft, breathable, bra-free comfort at home. Our customers include young mothers, women working from home, women over 60, women who dislike wearing bras at home, and anyone who wants nightwear that feels modest without feeling restrictive.

Absolutely. Many customers wear our no-bra nightshirts, kaftans and co-ord styles as lounge wear, resort wear, travel wear or relaxed daywear. Style it your way — comfort should not need permission.

Each product page has a size chart. Please refer to the size chart before placing your order because sizing may vary slightly by style and silhouette.

If you are between sizes, prefer a relaxed fit, or are buying for a growing child, we recommend sizing up.

Most women’s styles are available from S to XXL. Some kurta and festive styles may be available in extended sizes. Please check the size options on each product page.

Our kidswear usually covers newborns through older children, depending on the category. You will find sizes for babies, toddlers, young children and older kids across our newborn, boys’ and girls’ collections.

Yes. We make men’s cotton shirts, kurtas, shorts and nightwear, including styles that can be matched with women’s and kids’ outfits for family twinning.

Yes. Tura Turi is known for family vacation twinning and festive twinning. Many of our prints are available across women, men, boys and girls, so families can match without looking overly coordinated.

We offer newborn muslin swaddles, jhablas, onesies, blankets, bibs, bottoms, sleeping bags and gift sets. These are designed to be soft, useful and beautiful for the early months of a baby’s life.

No. A muslin swaddle is one of the most versatile baby essentials. You can use it as a swaddle, light blanket, burp cloth, nursing cover, stroller cover, changing mat, tummy-time layer, travel sheet or comfort cloth.

Yes. Our newborn gift sets make thoughtful gifts for baby showers, new parents, naming ceremonies and welcome-home gifts.

For best results:
Dry Clean the first time
Wash separately in cold water
Use mild detergent
Do not soak for long periods
Do not mix whites with coloured garments
Dry in shade
Avoid bleach
Avoid high-heat tumble drying
Iron on low to medium heat if needed

Pure cotton becomes softer with use and care.

Many cotton garments can be machine washed on a gentle cycle in cold water. However, for delicate fabrics, festivewear, newborn products and dark colours, hand washing separately is safer.

Always check the care instructions on the product page.

Wash dark and bright colours separately for the first few washes. Some excess dye may release initially, especially in natural cottons. This usually settles after a few washes.

Festivewear may include trims, embroidery, special fabrics or delicate details. We recommend gentle hand wash or dry clean depending on the product’s care label. Do not scrub, wring or soak embroidered pieces.

Domestic orders are usually delivered within 3–7 working days after dispatch, depending on your location and courier serviceability.

During sales, festive seasons or high-volume periods, dispatch and delivery may take slightly longer.

Yes. We offer free domestic shipping on orders above the minimum order value mentioned on the website. Please check the current shipping banner or checkout page for the latest free shipping threshold.

We accept all major credit and debit cards, UPI, net banking, and Cash on Delivery (COD) for orders within India. COD attracts an additional charge of ₹75.

Cash on Delivery is available for eligible orders and pincodes. COD orders require a WhatsApp or phone confirmation before dispatch. Unconfirmed COD orders will not be shipped.

Yes, Tura Turi ships worldwide. International shipping charges apply and are calculated based on the destination, order weight and courier availability.

For help with international orders, please contact us at support@turaturi.com with the subject line: International Shipping.

Any customs duties, taxes, import fees or local charges applicable in the destination country are the customer’s responsibility. These charges are determined by the destination country and are not included in our product prices or shipping charges unless specifically mentioned.

We want you to love what you receive. If something does not work out, please refer to our Return & Exchange Policy on the website for the latest rules, eligibility and timelines.

Products must be unused, unwashed, undamaged, with tags intact and in original packaging to be eligible for return or exchange.

For hygiene and product-safety reasons, some categories may not be eligible for return or exchange. These may include muslin swaddles, bibs, burp cloths, used or washed products, sale items, customised products, and other categories mentioned in our Return & Exchange Policy.

Please check the product page and Return Policy before placing your order.

Size exchanges are possible for eligible products, subject to stock availability and our exchange policy. Please raise an exchange request through the website or contact us with your order details.

If your order has not yet been shipped, you can request a cancellation by emailing us as soon as possible at support@turaturi.com with your order number.

Once an order has been shipped, it cannot be cancelled. You may refer to our Return & Exchange Policy for the next steps.

Please contact us within the timeline mentioned in our Return Policy with your order number, clear photos and an unboxing video if available. We will review the issue and help you with the appropriate resolution.

Yes. You can place an order and enter the recipient’s address as the shipping address at checkout.

Yes. We offer newborn gift sets and selected gifting-friendly products across categories. Availability may vary by season.

Yes. Tura Turi products are very popular as gifts and return gifts for birthdays, baby showers, festive gifting, family celebrations and special occasions.

Bulk discounts can be worked out depending on the quantity, product selection, customisation requirements and delivery timeline. Please email us with your requirements and our team will be happy to help you with the best possible options.

Some prints are restocked and some are limited edition. If a product you love is sold out, you can sign up for restock alerts where available or message us to check if it is coming back.

Many festive prints and seasonal collections are limited edition and may not be restocked once sold out.

We try our best to represent colours accurately. However, colours may vary slightly due to screen settings, lighting, fabric batches and natural dyeing or printing variations.

You can email us at support@turaturi.com with your order number and query.

For faster help, please include:
Your order number
Your registered phone number or email ID
Photos or videos, if relevant
A clear description of the issue

We will do our best to help you as quickly as possible.